Marketing Foundations

[renato]

Marketing Foundations
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 49m | 287 MB
Instructor: Drew Boyd

Marketing is a high-stakes game. Whether you're starting your career or trying to sharpen your skills for the next campaign, you need a strong foundation to move forward. This course teaches the fundamentals elements of any successful marketing endeavor. Instructor Drew Boyd is a professor and consultant with 30+ years of marketing experience for major brands. In this course, he explains marketing's role in the organization and provides frameworks for analyzing a business and its competitors; developing a strategy for everything from pricing to promotion; and creating tactical programs that link your strategy to real-world campaigns. Plus, get tips for organizing an effective cross-functional team, getting buy-in throughout an organization, and measuring your results.
Topics include:
Assembling your team
Creating the marketing plan
Analyzing your business
Researching the competition
Segmenting and targeting customers
Creating products and services
Setting prices
Sending your promotional message
Measuring results

 
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